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The importance of product photography

November 15, 2021 4:21 pm

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When building an ecommerce site, what the customer sees will make a big impression. And you don’t have much time to make a good impression as the human brain can process images in just 13 milliseconds. So, how do you ensure that you grab that attention and keep a customer’s interest? Product photography is one important method. Until a customer has a product in their hand, they only have images to rely on. Here are some photography options to tempt them:

 Individual product shots – this type of image is the most common and features close ups of the product, often including different angles. These are the most important images for customers to see finer details of the product. They should ideally be simple, on a white background to keep the focus purely on the product.

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Lifestyle shots – this is a chance to show a product in action and provides a visual cue to the customer as to how the product is used. These images are also useful for social media channels as they are more visual, stimulate interest, make the product feel more personal and also offer a chance to promote brand personality. For assistance with Ecommerce Web Design Dublin, go to Ryco Marketing Ecommerce Web Design Dublin

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Group images – these are useful for showing a customer a whole range of products, offering more variety and providing them with a greater impression of the brand personality as a whole.

Scale – these photos are useful to provide customers with a visual cue as to the size of a product.

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