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Why Your Forwarded Domain Name May Be Losing You Traffic

December 23, 2020 4:50 am

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If done correctly, domain forwarding can be a successful strategy for your business. The downfall of unprofessional domain forwarding is significant loss of site traffic. The good news is that if you follow a simple checklist and complete a few straightforward tasks, you will avoid any nasty surprises.

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Why Would I Want to Forward My Domain?

As your business develops you change your domain to elevate your online influence. You may specialise or generalise, change continent or business strategy. Think of domain name forwarding as arranging the redirection of your post when you move house. If you provide incorrect details, you probably won’t receive your post. The same is true of your site traffic unless you follow some simple guidelines.

Opportunity for Success

Selecting a new name is a multi-faceted process. In addition to branding, make sure you do the background work. Have a look under the hood if you are purchasing a domain second-hand. Make sure the domain is legal and ask an expert to confirm your name from https://www.names.co.uk/domain-names or another supplier is clean. They will ensure your domain doesn’t infect your site with backlinks and confirm it’s penalty-free. This process goes a long way to protecting you from loss of any site traffic while also providing a useful system security check.

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Update Your Processes

Speaking of security, when you forward your domain it’s essential to back up your website. Depending on your circumstances there are a number of ways to do this, and you may want to think about setting your website backup to ‘auto’. A worthwhile box to tick for when you have to relocate.

A full site audit is essential. There’s so much useful information waiting behind an audit of your website. Think SEO (search engine optimisation), accessing valuable data about your business development opportunities and other jewels. Think of it as packing boxes to move house. Take only what you wish to keep. Trailing unnecessary data to your forwarded domain creates clutter. This will cause confusion for your customers and chaos for your business.

Completing these essential housekeeping tasks will ensure your domain forwarding causes your business to flourish, not falter. Without these essential maintenance works, your domain forwarding will undoubtedly lead to loss of site traffic. If you maintain the diligence and discipline, you will reap the rewards.

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