AI has changed how businesses operate, especially in terms of marketing. It has made companies strive for the kind of efficiency that was impossible until recently.
This being said, it is unlikely that marketers will be replaced by AI. People like content made by other people as it gives a sense of connection that AI can’t replicate.
However, marketers will have to adapt to AI and learn to utilise it to its full potential as a tool while ensuring that the human element comes first. A brand strategy agency such as www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency can be helpful in achieving this.
The Human Element:
Relatability is key when it comes to marketing. It’s important that you see things from your customers’ perspective and understand their point of view.
People are more likely to buy from what they like. Relatability helps with this, but it’s crucial that your marketing is genuine and credible. This will build a sense of trust with your customers and assist you in earning long-term brand loyalty.
The reason most customers will find you is when they’re trying to solve a problem. To prove yourself to them, you have to produce content that establishes you as an authority in your field.
Marketing and AI
AI is a helpful tool and can be a game changer according to this ITV article. But ultimately it only does what it’s programmed to do, giving it many limitations that only humans can surpass. As a marketer, you must understand how to work alongside AI while knowing when to exert human judgement.
AI can’t do your job for you. Only you can tell what content your customers will appreciate, the wording that will most appeal to them and the best ways to market your niche.
